Tï¿½moignage : le pouvoir des Adwords

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Tï¿½moignage : le pouvoir des Adwords

Avec le programme Adwords, son chiffre dï¿½affaires a fait des bonds de 10 ï¿½ 15% dï¿½augmentation. Tout ï¿½ fait satisfait, Patrick Herpin de borne-kiosk.com sait pourtant quï¿½il faut continuer ï¿½ innover.

Borne-kiosk.com http://www.borne-kiosk.com est un spï¿½cialiste de la conception et la fabrication de supports et mobiliers de communication. Il rï¿½alise notamment des bornes interactives. Une niche trï¿½s particuliï¿½re. Pour communiquer en ligne, le directeur, Patrick Herpin, a misï¿½ il y a un an et demi sur les liens publicitaires en ligne. A lï¿½ï¿½poque, on commenï¿½ait ï¿½ peine ï¿½ parler de cette nouvelle forme de communication. ï¿½ Jï¿½ai voulu tenter le coup ï¿½, explique Patrick Herpin, qui ne lï¿½a pas regrettï¿½.

Lï¿½objectif ï¿½tait clair et simple : augmenter le chiffre dï¿½affaires. Il adopte la plupart des offres existantes et achï¿½te des centaines de mots clï¿½s. ï¿½ Jï¿½ai enchï¿½ri sur tous les mots qui concernaient ma sociï¿½tï¿½. Cï¿½ï¿½tait une erreur : il y en avait trop et certains ï¿½taient tout ï¿½ fait inappropriï¿½s. Le mot ï¿½ sucette ï¿½ par exemple. Cï¿½est un produit que nous dï¿½veloppons mais cï¿½est aussi une confiserie. Du coup, tous les professionnels de la confiserie tapaient ce mot clï¿½, qui moi, ne me rapportait rien. ï¿½

Sous les conseils du referenceur.com, Patrick Herpin a affinï¿½ sa stratï¿½gie. ï¿½ Je me suis limitï¿½ ï¿½ une dizaine de mots clï¿½s trï¿½s ciblï¿½s ï¿½. Pendant les six premiers mois, le trafic du site http://www.borne-kiosk.com a quasiment doublï¿½. Quant au retour sur investissement, il ï¿½tait trï¿½s satisfaisant. ï¿½ Mon chiffre dï¿½affaires a augmentï¿½ de 10 ï¿½ 15% ï¿½.

Aujourdï¿½hui, les concurrents de http://www.borne-kiosk.com se sont ï¿½ leur tour lancï¿½s dans lï¿½aventure des liens publicitaires. Un coup dur pour Patrick Herpin mais ï¿½ ce qui est important, cï¿½est de se tenir au courant des nouveautï¿½s et de les adopter... avant ses concurrents ! ï¿½

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